广 告 炫 轮

        本作品突破了传统广告只能以静态平面为载体的限制，利用人眼视觉暂留效应，将高速旋转的车轮作为全新的广告的载体，解决了传统车体广告无法吸引路人目光、夜间失效、更新周期过长等问题。特别是为夜间广告提供了一种全新的平台，并带来新颖的视觉体验。

        本系统基于“嵌入之星”平台，采用极坐标变换、RLE压缩、蓝牙传输、差错重传等技术将平面广告素材变换并传输至旋转车轮上的LED线列，并通过实时测速、双缓冲同步等技术保证图像的稳定。同时，提供了编辑与播放的专用软件，还可实现广告共享、无线下载等功能。

        本系统还可用于汽车个性化改装行业、车队巡展等领域，具有较高的商业价值。并且可以应用于一切可旋转物体，将其作为广告载体。


The project is intended to provide a new advertisement carrier. It breaks through the restriction that traditional advertisement must be based on the static plane. High-speed rotary wheels are turned to be the new advertisement carrier based on the visual effect of temporary stay. Several shortages of the traditional automobile advertisement are removed by the project, such as lack of attraction, disability in the evening, long updating period and so on. Especially, it offers a new platform for advertisement in the dark environment and provides the fantastic visual effect.
Based on the Embedded-Star platform, data of the advertisement are converted and transmitted to LED lines on wheels by adopting the polar coordinates conversion, RLE compression, Bluetooth transmission, error control technology. The stability of image on wheels is guaranteed by real-time speed measurement and dual buffed synchronization. The software for editing and playing are provided. The functions of wireless downloading and sharing are also implemented in the software.

In addition, the system is of great business value, which can be used in various fields such as auto modification, motor show, etc. Further more, it can be applied on any rotary object and turn it to be an advertisement carrier.

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